By Christopher Trembath

Promotional gifts are my favourite way to remind your customers that you are still running and ready to serve them. Creating a promotional gift is as important as any other area of your business and requires care when choosing what type of item to use.

Basically you need to design an item that displays your brand to potential customers, offers an easy way to contact you and also creates a level of trust. When a person has an item in their hand with your branding it builds trust and and creates a sense of authenticity about your company.

There is literally thousands of types of promotional items out there and they all do different things, some people choose USB drives, other people love mugs because of the large print area and usability.

Pens are good too and can be mailed out to customers in mass mail promotions. Another great item for mail out promotion is flat plastic mouse pads, they fit in an envelope and offer two large flat branding area’s where you can show off your company. Having a promotional gift sitting on somebodies desk all day will definitely spread the message.

Far too often are promo premiums overlooked and cast aside for alternatives like pay per click Internet ads and radio commercials.

Some tips I would offer when ordering promotional gifts would be to always include your logo, phone number and website. Website is a must if you run an online business or if your website is an integral part of the business.

Contact a supplier by trawling the search engines and local phone books they are usually located under P for promotional gifts, or sometimes M for marketing. Its also a good idea to talk to them about what you are trying to achieve and let them suggest the best option for your needs.

Chris Trembath

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